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Personal Finance Research https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Case Studies - Personal Finance Research https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Case Studies - Personal Finance Research https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Case Studies - Personal Finance Research https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Case Studies - Personal Finance Research https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Case Studies - Personal Finance Research https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/b02e74e0-f19a-4d21-bd05-1aafb375c40f/ROB-content-category.png Case Studies - Personal Finance Research https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/df3d778c-8b2d-4b39-8df8-83ec53becaac/PF-research-topics.png Case Studies - Personal Finance Research Recategorize the data to match the new content categories from the research findings https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/8d880fed-4d88-4669-984a-8adad795da09/PF-cardsorting-similarity-matrix.png Case Studies - Personal Finance Research - Make it stand out Personal Finance card sorting similarity matrix https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/63d60e15-5ef1-488d-bc87-967c75de1dc7/Investing-mental-model.png Case Studies - Personal Finance Research - Make it stand out Investing mental model https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/2fe091a4-b211-4eb7-b140-bc8239a50967/Investing+Discovery+Q122+-+Investing-cardsort-grid.jpg Case Studies - Personal Finance Research - Make it stand out Card sorting grid view https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/7b57c757-0e7c-4363-9c86-21270fdc7850/Investing-sort-3Dcluster.png Case Studies - 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Mortgage Application - User Interviews 12 existing and potential new mortgage seekers were recruited to test assumptions through an online video interview process. https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/1622113747997-4I2DFK510H66LVQI427M/userJurney-Dawn.jpeg Case Studies - Mortgage Application - Make it stand out Dawn’s journey https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/1622112706769-7PIHCI9PQVHXH2MWV00X/RH-prioritize-users-needs.png Case Studies - Mortgage Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/1622113490381-N1ZXJELWH6QHAFVKN0VL/Todd-persona1.jpeg Case Studies - Mortgage Application - Make it stand out Todd, the first-time home buyer https://images.squarespace-cdn.com/content/v1/60ac530f670b95012fed6e4d/1622111348185-ZPRUXA5FNNPJ0Z2ENVJY/RH-cardsorting.jpg Case Studies - Mortgage Application - 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